Partnership
National presence. Built from rooms people care about.
One agreement connects a brand with 18 cities, 20+ live events and 60 artists on one shared day — while every activation remains locally relevant.
Why this works
Affinity that a media buy cannot manufacture.
A brand that helped put on the show people talk about the next morning is remembered. Music Day happens in rooms where audiences are close to the stage and the night feels like theirs.
Because each city programs itself, partners gain one national relationship without forcing one template on every market.
Cities
18
Local experiences connected coast to coast.
Events
20+
Venues and public spaces on one date.
Artists
60
Independent Canadian voices on local stages.
Agreement
1
A clear national relationship that flexes by market.
How partners come in
Three ways in. All built, not bought.
These working tiers are starting points. Investment and activation are scoped around what the partner is trying to achieve.
City Partner
One city
- Presenting credit on one Music Day show
- On-site activation space
- Local campaign inclusion
- Guest list and hosted hospitality
- Post-event market recap
Regional Partner
A region
- City Partner benefits across multiple markets
- Regional category exclusivity
- A named programming element
- Content capture across the region
- Artist access where available
National Partner
The country
- Presenting status across all cities
- National category exclusivity
- Campaign creative integration
- Custom activation with the production team
- Documented impact summary
Activation ideas
Make the partnership part of the night.
Hospitality, product and content work best when they belong in the room rather than feeling bolted onto it.
Hospitality
Host customers, staff or clients before doors, with a short artist set and genuine access.
Product
Build sampling, bar, apparel or audio moments into the run of show in a way that suits the audience.
Content
Capture multiple markets on one shared day and turn the story into useful assets for the year ahead.