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About

Where live music thrives.

Music Day in Canada connects local stages into one national moment — strengthening visibility, participation and long-term sustainability for live music across the country.

Why a national music day

Careers do not start on main stages.

They start in local rooms, in front of audiences discovering someone new. Those stages give artists a place to become good in public and communities a place to meet.

Music Day is a direct response: one annual date when independent venues, promoters and communities share national attention and support. The programming stays local. The platform connects it.

A local live music crowd in Vancouver
How the roles fit

Clear leadership. Local ownership.

The Lemmon Foundation leads Music Day in Canada and its charitable mission. Lemmon Entertainment curates and produces the national platform. Lemmon Stage delivers artist-support and education programs. Cities, venues and music organizations own what happens locally.

Beyond the event

Four programs. One throughline.

Stage time, practical learning and stronger rooms help emerging artists keep moving forward.

Lemmon Stage

Stage time for emerging artists at established events, reaching audiences larger than they could draw alone.

Ready For Live

Practical training for live performance and professional growth.

Stage Connects

Cross-sector connection, mentorship and knowledge exchange.

Music Day

The Foundation’s largest public-facing national moment, returning September 26, 2026.
Who is behind it

A production team, not just a campaign.

Music Day is shaped by people with experience producing large public events, developing artists and working market by market with local operators.

Jessica Lemmon

Founder & CEO, Lemmon Entertainment
Founder of the company behind the Foundation’s events and a driving force in its artist-development work.

Michael Scriven

Executive Director, The Lemmon Foundation
Twenty-five years producing large-scale live events, including the Paralympic Games, FIFA Women’s World Cup, Invictus Games and Grey Cup.

Roy Rhyno

Programming Coordinator
Programming and artist relations across Music Day cities, working with local promoters and venue operators.

Support the day — and the year that follows.